Google Ads can be a great investment if you’re a local business that has an online presence. Statistics show 72 percent of consumers who perform a local search visit a store within five miles of their current location. Local Google Ad campaigns are an efficient way to reach potential customers in the vicinity of your place of business google annonsering. You can also use location and call extensions which will display your location and phone number and make it easier for the customer to find or call you when they click on them from a mobile device. By using a geographic range to limit your keyword, you avoid competing with more nationally focused brands and you reach your local audience.
This is also the case for businesses that cater to niche markets or products. Since Google Ads is keyword-specific, it gives you the power to pinpoint an intended audience in a more targeted way versus other channels. By using very specific keywords, you can lower the cost of your ad and reach the right people.