Cart abandonment is always a painful problem for any store. However, I found some effective ways to solve this issue.
1. Reduce checkout time
Currently, most e-commerce websites are using a multi-step or multi-page checkout process that is out-of-date and unfriendly. Customers must spend more time finishing an order, increasing the chance of leaving the site because of internet connection or dissatisfaction. A research shows that a single one-second delay in loading time results in a 20% down in conversion rate.
Therefore, optimize checkout process is the must-have action for any store. If your website is using Magento 2 platform, you should use Magento 2 One Step Checkout Extension from BSSCommerce to get an optimized checkout process with the advanced features:
One-step checkout process to reduce the wasting time
Order delivery comment
Auto-suggest address
Trusted-badge
Work with popular payment methods
Compatible with popular themes, such as Porto, Infinit...
Compatible with other BSSCommerce extensions, such as Magento 2 Checkout Custom Fields, Magento 2 GEOIP...
2. Abandoned cart email
This is the most effective way to remind your customers about the cart